CHANGE; through communication.

Let’s face it, the way Obama’s team used social media in their campaign increased his popularity worldwide. The new president-elect will keep on using these new media, for example with a weekly address to the nation on youtube. It’s the confirmation of a new marketing-era, the social era. And marketeers better [...]

Nokia Trends Lab @ I Love Techno

After 4 hours in some hot steamy rooms, we decided to take a breath at the chill out room. That’s where we found this Nokia Trends Lab. Visitors could upload music to the dj’s from their mobiles, using bluetooth. The Device Dj’s then played their music live on stage, using only Nokia phones. Performances [...]

Customer participation, going extreme

A viral marketing campaign from Crackberry.com, apparently now with enormous succes. Thanks to this guy. What would you do for a Blackberry Storm?