A stable bank in an unstable financial world. That’s how Axa Bank Belgium positions itself. And it’s exactly what we get to see.
Advertiser: AXA
Agency: Duval Guillaume, Antwerp
Creative Director: Geoffrey Hantson, Dirk Domen
Art Director: Thierry Wiebking
Copywriter: Henry Scott
Director: Koen Mortier
Production Company: Czar
DoP: Nicolas Karakatsanis
Agency Producer: Marc Van Buggenhout, Bruno Dejonghe
Producer: Sophie Casse
Country: [...]
Axa Bank does a ‘Titanic’
Petanque
Director’s cut of the new TV spot (Dutch) for William Lawson’s, on air in Belgium 24th of November 2008.
Made by Famous, www.famous.be
Organ Donor Foundation
Very provocative and shocking print ad for the Belgian Organ Donor Foundation. Ok ok… it’s again a chick in underwear used as a sexsymbol… but it’s more than that. It sure attracks attention, and then immediately viewers are put in their place with a very strong message. Now it’s just waiting for the male homo sapiens to [...]
