“Golden Holidays consist of Malaysia Airlines packages that target the domestic market with attractive prices (flight + accomodation). The task was to cross-sell the packages to current passengers debunking the perception that traveling with Malaysia Airlines is expensive. Stickers were placed onto the pull-down meal tray on-board selected Malaysia Airlines domestic flights making the captive [...]
IWC Pilot’s Watch try-out
Potential customers don’t even have to go to the jewelry store for trying the new pilot’s watch from IWC. They can just do it on the airportbus, maybe without even realising initially… Images of the Big Pilot’s Watch are attached to the hanging straps, so anybody who wishes to can easily try on the Big [...]
Camden Irish Music Festival: Accordion
Advertising on busses, making use of the symbol of the festival, an accordion. Very straigthforward and literally using the busses as part of the message.
Advertising Agency: RKCR/Y&R, London, United Kingdom
Executive Creative Director: Mark Roalfe
Art Director: Jerry Hollens
Copywriter: Mike Boles
Typographer: Lee Aldridge
Photographer: Eugenio Franchi (Accordion)
November 2008
