Help child soldiers fight!

Canada sends child soldiers donated guns and knives to help in their fights. It could have been a good idea for the makers of Southpark, but these people are absolutely serious.
The viral campaign for War Child aims to draw attention to and raising awareness, understanding and concern for the plight of [...]

Rock’n'ride!

A viral video for Guitar Hero, posted on YouTube by Droga5 as a user generated home video. With lots of reactions, both positive and negative. Negative because people blame Droga5 of initially not being honest about the professional team behind the stunt. Positive… maybe because it’s a brilliant idea. Anyway, they [...]

CHANGE; through communication.

Let’s face it, the way Obama’s team used social media in their campaign increased his popularity worldwide. The new president-elect will keep on using these new media, for example with a weekly address to the nation on youtube. It’s the confirmation of a new marketing-era, the social era. And marketeers better [...]