Help child soldiers fight!

Canada sends child soldiers donated guns and knives to help in their fights. It could have been a good idea for the makers of Southpark, but these people are absolutely serious.
The viral campaign for War Child aims to draw attention to and raising awareness, understanding and concern for the plight of [...]

No Sad, Big Smile

Central figure is Akira, a Japanese guy that runs his own risky business. A Break Up Service. And he’s protected by the new Adidas Safety Range. Somebody has to do the job in a world with no balls…
Don’t hesitate to check out the micro-site and win a trip for two (two?) to Tokyo.
Great [...]

France… land of the mimes

Tired of playing air guitar? Try this one. Durex France launched a new brand activation campaign. Participants of the contest are asked to do a “Safe Air Sex”-performance. The best performances will be broadcasted on World Aids Day.

CHANGE; through communication.

Let’s face it, the way Obama’s team used social media in their campaign increased his popularity worldwide. The new president-elect will keep on using these new media, for example with a weekly address to the nation on youtube. It’s the confirmation of a new marketing-era, the social era. And marketeers better [...]

Nokia Trends Lab @ I Love Techno

After 4 hours in some hot steamy rooms, we decided to take a breath at the chill out room. That’s where we found this Nokia Trends Lab. Visitors could upload music to the dj’s from their mobiles, using bluetooth. The Device Dj’s then played their music live on stage, using only Nokia phones. Performances [...]