Help child soldiers fight!

Canada sends child soldiers donated guns and knives to help in their fights. It could have been a good idea for the makers of Southpark, but these people are absolutely serious.
The viral campaign for War Child aims to draw attention to and raising awareness, understanding and concern for the plight of [...]

Sony Bravia: Zoetrope

Sony is building the worlds largest and most advanced Zoetrope in Italy. It measures 30 meters in circumference and 10 meters in diameter, and will be used for the new Bravia commercial that will promote the Motionflow technology.
It’s like waiting for Santa Claus…
Via Adrants

No Sad, Big Smile

Central figure is Akira, a Japanese guy that runs his own risky business. A Break Up Service. And he’s protected by the new Adidas Safety Range. Somebody has to do the job in a world with no balls…
Don’t hesitate to check out the micro-site and win a trip for two (two?) to Tokyo.
Great [...]

VI-ral-SA

- Where the hell is Matt? 
- He’s doing a commercial for Visa! 
- How come?
- Visa is quite useful if you travel around the world, you know…

France… land of the mimes

Tired of playing air guitar? Try this one. Durex France launched a new brand activation campaign. Participants of the contest are asked to do a “Safe Air Sex”-performance. The best performances will be broadcasted on World Aids Day.

Rock’n'ride!

A viral video for Guitar Hero, posted on YouTube by Droga5 as a user generated home video. With lots of reactions, both positive and negative. Negative because people blame Droga5 of initially not being honest about the professional team behind the stunt. Positive… maybe because it’s a brilliant idea. Anyway, they [...]

Lego Fashion Show

Jean Charles de Castelbajac unveils his Spring/Summer 2009 collection. The (bachelor) men that only went to fashion shows for the beautiful models will soon be something of the past.

CHANGE; through communication.

Let’s face it, the way Obama’s team used social media in their campaign increased his popularity worldwide. The new president-elect will keep on using these new media, for example with a weekly address to the nation on youtube. It’s the confirmation of a new marketing-era, the social era. And marketeers better [...]

Smokermannn!

Smokerman is a lame action figure that can’t succeed in any of his heroic actions. Created for the Utah Department of Health and shown during morning cartoons. Message perfectly adapted to kids and youngsters, who can’t be reached by just saying “Smoking kills”.
Seems a lot like Alabama Man, kicking ass by drinking, bowling [...]

AC/DC: Excel Rock n Roll Train

AC/DC officially ROCK. To get round the fact that a bunch of people can’t watch videos at work, Phil Clandillon and Steve Milbourne at Sony BMG came up with the idea of taking an extract from the new AC/DC new promo and converting it into ASCII art embedded in an Excel [...]