“Golden Holidays consist of Malaysia Airlines packages that target the domestic market with attractive prices (flight + accomodation). The task was to cross-sell the packages to current passengers debunking the perception that traveling with Malaysia Airlines is expensive. Stickers were placed onto the pull-down meal tray on-board selected Malaysia Airlines domestic flights making the captive [...]
Ideas from students
Although we’re not sure these are all executed in practice, just great guerrilla/ambient ideas from students! Every ad speaks for itself, without the need for copy.
