Canada sends child soldiers donated guns and knives to help in their fights. It could have been a good idea for the makers of Southpark, but these people are absolutely serious.
The viral campaign for War Child aims to draw attention to and raising awareness, understanding and concern for the plight of [...]
Help child soldiers fight!
The most eco-friendly business card ever
For De Lijn (the public transport company in Flanders), Duval Guillaume replaced the traditional business cards of its employees by personalized bus tickets. Everyone received real bus tickets containing their name and personal coordinates. The line on each business card/bus ticket read: “With this card you can always reach me.”
Agency: Duval Guillaume Belgium
Creative Director: Katrien [...]
December 1, 2008
Categories: Advocacy advertising, Ambient media, Brand activation, Viral . Tags: bus ticket, business card, De Lijn, duval guillaume, eco-friendly, reach . Author: adup . Comments: 2 Comments
France… land of the mimes
Tired of playing air guitar? Try this one. Durex France launched a new brand activation campaign. Participants of the contest are asked to do a “Safe Air Sex”-performance. The best performances will be broadcasted on World Aids Day.
November 27, 2008
Categories: Brand activation, Internet, Participation, Television, Viral . Tags: Brand activation, Durex, France, performance, Safe air sex, safe sex, World Aids Day . Author: adup . Comments: Leave a Comment
