On the edge of subliminal

Ikea: Joy, Hope, Love & Paix
Advertising Agency: Zig, Toronto, Canada
Executive Creative Director: Martin Beauvais
Art Director: Mark Puchala
Copywriter: Geoff Morgan
Photographer: Matt Barnes

The most eco-friendly business card ever

For De Lijn (the public transport company in Flanders), Duval Guillaume replaced the traditional business cards of its employees by personalized bus tickets. Everyone received real bus tickets containing their name and personal coordinates. The line on each business card/bus ticket read: “With this card you can always reach me.”
 
Agency: Duval Guillaume Belgium
Creative Director: Katrien [...]

DHL Package Billboard

Good to-the-point billboard for DHL Express in the Philippines.
Advertising Agency: Ogilvy & Mather, Makati City, Philippines
Executive Creative Director: Gavin Simpson
Art Director: Mike Sicam
Copywriters: Gavin Simpson, Jude Lizares
Print Producer: Nathaniel Figueroa – Redworks Manila

Feel your holiday!

“Golden Holidays consist of Malaysia Airlines packages that target the domestic market with attractive prices (flight + accomodation). The task was to cross-sell the packages to current passengers debunking the perception that traveling with Malaysia Airlines is expensive. Stickers were placed onto the pull-down meal tray on-board selected Malaysia Airlines domestic flights making the captive [...]

Ravensburger Puzzle

Some time ago, less than one day after a set of Lego ads appeared out of Saatchi & Saatchi China which bluntly belittled major world catastrophes, a video entitled Advertising Crimes Against Humanity appeared on YouTube that didn’t paint a pretty picture for Lego or Saatchi. The video showed each of the three ads in [...]

Ideas from students

Although we’re not sure these are all executed in practice, just great guerrilla/ambient ideas from students! Every ad speaks for itself, without the need for copy.

IWC Pilot’s Watch try-out

Potential customers don’t even have to go to the jewelry store for trying the new pilot’s watch from IWC. They can just do it on the airportbus, maybe without even realising initially… Images of the Big Pilot’s Watch are attached to the hanging straps, so anybody who wishes to can easily try on the Big [...]