Help child soldiers fight!

Canada sends child soldiers donated guns and knives to help in their fights. It could have been a good idea for the makers of Southpark, but these people are absolutely serious.
The viral campaign for War Child aims to draw attention to and raising awareness, understanding and concern for the plight of [...]

Let’s waste paper for a white Christmas in the Netherlands

The world wastes 400 million tons of paper a year. Enough to cover all the Netherlands… every five minutes. Think again. A good example of how to be creative with impressive figures.
Agency: Nat Geo Agency
Creatives: Emanuele Madeddu
Production Company: Mercurio Film
Director: Dimitri Karakatsanis
DP: Nicolai Karakatsanis
Executive Producer: Enrico Grassi
Producer: Alessandro Pula
Editor: Condor.be
Camera: Red [...]

Break the Cycle

Barnardo’s 2008 TV advert ‘Break the Cycle’ highlighting the cycle of disadvantage. (UK)

The most eco-friendly business card ever

For De Lijn (the public transport company in Flanders), Duval Guillaume replaced the traditional business cards of its employees by personalized bus tickets. Everyone received real bus tickets containing their name and personal coordinates. The line on each business card/bus ticket read: “With this card you can always reach me.”
 
Agency: Duval Guillaume Belgium
Creative Director: Katrien [...]

Love for all

A statement from Bjorn Borg, to support gay marriage. The true nature of the spot comes out of the closet only at the end when (gender)roles get switched.